The Feel Good Drinks Company is launching a new line of drinks aimed at children. The 100% natural juice drinks will be supported by promotions, sampling and digital marketing activity.
Feel Good Kids will be aimed at six to 12 year olds and will be available in grocery, convenience and food service outlets from September.
A marketing campaign will launch in October including sampling at locations such as parks and beaches. There will also be PR activity and a new website created by digital agency Hyper Heaven.
The initial range will be available in raspberry, strawberry and blueberry; orange, pineapple and banana; and blackcurrant, apple and grape flavour combinations. It will be available in 250 ml bottles.
Steve Cooper, marketing director and co-founder of The Feel Good Drinks Company says: “There’s currently a massive gap in the kids market for an offering that ticks all the boxes with mums and kids. Feel Good Kids is a completely unique proposition that directly fills this space.”
The independent drinks company launched in 2002 and posted a turnover of £8m last year.