Wallace and Gromit are the new faces of chain Harvey Nichols following a deal between the upmarket department store chain and Aardman, creators of the animated duo. The first campaign is due to break imminently.
Wallace and his canine sidekick Gromit have been given a makeover for the print campaign, which has been created by DDB London for the opening of its Bristol store. The pictures show Wallace in a Dolce and Gabbana fitted shirt and an Alexander McQueen cashmere jacket, while Gromit wears a Paul Smith scarf.
In another execution, Wallace wears a Prince of Wales grey two-piece suit by Paul Smith and Gromit sports a pair of Ray Ban sunglasses and Duchamp silk scarf. A third ad shows Wallace’s love interest Lady Tottington in an Alexander McQueen dress and Christian Louboutin shoes.
Sean Clarke, head of marketing and licensing at Aardman, says: “I’ve never seen Wallace and Gromit looking so chic and stylish. I think it only fitting that W&G a great British institution celebrate another institution in retailing Harvey Nichols coming to Bristol.”