Burtons launches Jammie Dodger and Maryland bars in single format

Burton’s Foods is launching its Jammie Dodger Snack Bars and Maryland Munch Bars in single bar format. They will be available in “healthier snacking lines” of supermarkets, convenience stores and newsagents.

The single bars will also be available in vending machines in canteens, leisure outlets, stations and airports. Burton’s Foods says it is targeting “healthier, on-the-go” consumers that are “cash-rich, time-poor” and looking to retailers to provide solutions to meet their needs.

Burton’s Foods marketing director, Jaspal Chada, says: “The healthier biscuit segment is the second fastest growing segment in the biscuit category and that growth is being driven by cereal bars. Consumer demand for on-the-go snacks in portion-controlled formats is an emerging trend and we are poised to meet that trend.”

The Jammie Dodgers Snack Bars are aimed at children aged five to 12 years old and contain fruit pieces as well as the original Jammie Dodger flavour fruit filling. Maryland Munch Bars are a combination of cookie pieces, wholegrain, cereal and chocolate chips.

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