Heart 106.2, the Global Radio-owned station, and British Airways are offering listeners the chance to win tickets for gigs abroad. The Love Music Live promotion will run on the Breakfast show with Jamie Theakston and Harriet Scott.
It is the first promotion to run as part of BA’s sponsorship of the show and it will run for two weeks from the end of September.
Breakfast show listeners will be able to win tickets, flights and accommodation to see Elton John in Paris and Stevie Wonder in Milan among others.
The deal coincides with the launch of a £1m ad campaign for Heart 106.2 that includes TV, outdoor and press, featuring the new strap line “Give it some Heart”. Global says it is its largest investment in the station so far.