Bebo appoints Google marketer as expansion chief

Bebo has appointed Nicole Vanderbilt, head of industry marketing at Google, as its new head of international expansion. She will take over the role later this week.

Vanderbilt, who will be based in London, will be responsible for driving Bebo’s business and membership internationally, initially focusing on France, Spain, Italy and Germany and the Netherlands.

She will also oversee marketing to businesses and trade organisations across Europe, and eventually in Asia and Africa.

Her appointment follows Kate Burns joining Bebo as its new European managing director last month.

Joanne Shields, chief executive of Bebo, says Vanderbilt is “an ideal candidate” to drive Bebo’s expansion in key international markets.”

Bebo is already used by over 11.9 million users in the UK and has around 45 million users worldwide.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here