Bebo appoints Google marketer as expansion chief

Bebo has appointed Nicole Vanderbilt, head of industry marketing at Google, as its new head of international expansion. She will take over the role later this week.

Vanderbilt, who will be based in London, will be responsible for driving Bebo’s business and membership internationally, initially focusing on France, Spain, Italy and Germany and the Netherlands.

She will also oversee marketing to businesses and trade organisations across Europe, and eventually in Asia and Africa.

Her appointment follows Kate Burns joining Bebo as its new European managing director last month.

Joanne Shields, chief executive of Bebo, says Vanderbilt is “an ideal candidate” to drive Bebo’s expansion in key international markets.”

Bebo is already used by over 11.9 million users in the UK and has around 45 million users worldwide.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here