Kim Wilde to present Magic 105.4 show

Magic 105.4 has signed former eighties popstar Kim Wilde, the former Eighties pop star, to present a new weekend show. Magic’s Secret Songs will launch on Sunday (September 7).

Magic 105.4 has signed former eighties popstar Kim Wilde to present a new weekend show. Magic’s Secret Songs will launch on Sunday (September 7).

Wilde, who now presents a number of gardening TV shows, will play classic tracks that are “special to Magic listeners and celebrities alike”, which aim to “evoke fond memories”. The show will air between 12pm and 3pm on Sunday afternoons.

Adrian Steward, Magic 105.4 programme director, says that the show will be an “important part” of the station’s new weekend schedule. He describes Wilde as the “perfect” host because of her background on the eighties music scene.

Wilde shot to fame in 1981 after the success of the track, Kids in America. She released a number of other singles as well appearing on the West End production of Tommy. She is now well known for presenting ITV’s Better Gardens and BBC’s Garden Invaders.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here