Virgin Media launches new animated campaign

Virgin Media is launching a new campaign starring an animated Mel B and Richard Branson. It will support the company’s Movies on Demand service and will go on air from September 12.

The as, called “Melony Brown, and features the former Spice Girl dressed in her trade mark leopard print cat suit as she heads to a German plastic surgeon played by Branson. The ad ends with the surgeon prescribing “Movies on Demand from Virgin Media” in a bid to help her “get ahead in the film world”.

The ad follows a similar execution feature Simply Red singer Mick Hucknall. Ashley Stockwell, Virgin Media’s acting managing director of brand and marketing, says it is building on the previous ads with a “fun loving and larger-than-life personality”.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here