Volvo names Ford chief operating officer as president

Volvo Car Corporation has appointed Stephen Odell as its president and chief executive officer. He replaces Fredrik Arp, who has decided to leave the company.

Odell, who is currently chief operating officer at Ford, will take up his new role on October 1 and will be responsible for Volvo’s global operations based at its headquarters in Gothenburg, Sweden. He will report to Volvo’s chairman Lewis Booth.

Alan Mulally, president and chief executive of Ford, says: “Given his strong track record at Ford, Jaguar and Mazda, the time is now right for Stephen to take up this new challenge at Volvo. I believe that Stephen is the right person – together with Lewis Booth and the Volvo Cars Management Team – to take Volvo forward and to return the business to sustainable profitability.”

Odell says his new strategy will “enhance the premium nature of Volvo” when he joins the organisation next month.

He adds: “We have a restructuring plan in place that will help to deliver a more competitive business and that enables Volvo to continue to build upon its core strengths.

“Volvo will adopt a more stand-alone approach within Ford Motor Company, while still leveraging product development and purchasing synergies with other Ford operations.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here