Motorola has appointed former BT Vision sales director Simon Collinson as director of marketing strategy for Europe, Middle East and Africa. The move comes as the company boosts its marketing team with up to 15 new roles.
Collinson’s appointment is part of a wider restructure of the handset manufacturer’s marketing team. It has already poached James King back from rival Samsung as European marketing director (MW last week).
It is thought that the changes to the marketing team are in preparation for the handset division’s spin-off as a standalone company later in the year.
Collinson will report to Motorola vice-president of marketing Europe, Middle East and Africa, Andrew Morley. In May, it promoted marketing manager Rachel Ward to marketing director for the UK. It has also appointed Pierre Gominep as marketing director for France.
The new roles at Motorola follow a series of changes at the handset manufacturer this year. It appointed Sanjay Jha to head its mobile division at the start of August, in preparation for the demerger. Jha is also co-chief executive alongside Grey Brown until the split. European handset chief Vik Patel left the company three weeks ago, while top marketer Casey Keller and global president for mobile devices Stu Reed left the company in March. Reed had only been in the post for eight months.
This week, European marketing director King returned to Motorola, where he was previously UK marketing manager, after leaving for Samsung Mobile just one month ago. He also reports to Morley.