Loewy enters ‘strategic alliance’ with Brandpool

John_McWBrandpool, the marketing communications agency, has been acquired by independent marketing services group, Loewy.

The agency will retain its name and will continue to be run by John McWilliams, the former managing director of Arc Advertising who set up Brandpool in 2004.

McWilliams says the deal is a “strategic alliance” and will allow the agency to continue working on brand and marketing communications briefs but with more resources.

The two companies will start working together immediately and are currently developing a campaign for the launch of high-speed train services between St Pancras and the Channel Tunnel next year. The agency won the £7m account for train operator Southeastern in March (MW March 26).

Loewy already works with British Airways, Eurostar and London Underground.

The group has 13 branding, design and marketing communications agencies and employs over 400 people. It forecasts its revenues will hit the £39m mark by the end of the year.

McWilliams says he hopes the acquisition will “add depth to Brandpool’s service”.

Loewy says it will work closely with Brandpool to provide an extended range of marcoms services in design, customer relationship management, direct marketing, digital, branding, internal communications, market re-search and PR.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here