O2 scraps head of brand innovation role after exit

Mobile operator O2 has scrapped the role of head of brand innovation, following the departure of Susie Moore on maternity leave.

Moore was appointed to the role in March and was responsible for brand innovation across O2’s parent group Telefonica’s international markets, including the UK. She reported to global innovations director Russ Shaw, who will now take on the role in addition to his current responsibilities.

Moore has been at O2 for seven years and was previously head of brand andmarketing communications. Last year, former head of brand communications ShadiHalliwell took on Moore’sformer role, before being handed the position permanently. It is not known if Moore will now return to O2.

O2 recently stepped up its brand innovation area with the launch of O2 Bluebook – a Web portal that allows customers to publish mobile content online. It was supported by an ad by Vallance Carruthers Coleman Priest that presents the Bluebook as a safeguard for memories.

The company’s marketing team has undergone a number of changes over the past year. Former marketing director Shaw, who was appointed as capability and innovation director in 2006, was promoted to his group position at Telefonica last year (MW June 14, 2007).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here