The7Stars and Crayon win Ratedpeople task

ratedpeopleThe7Stars and digital agency Crayon have been appointed by tradesman website Ratedpeople.com ahead of a relaunch. It is not clear if the agencies pitched for the business.

The7Stars will handle the media planning and buying communications strategy across on and offline media. It will work with Crayon to develop the plan over the next couple of months.

The first campaign will use behavioural targeting and rich media and is expected to launch this month. It will be followed with a broader campaign next year.

Rated People is a site that recommends tradespeople to consumers. It deals with about £1m-worth of home improvement jobs every day. The site maintains a large database of tradespeople from across the UK, who are recommended and rated by consumers.

Consumers can enter the details of what kind of tradesperson they require and the work they need doing. The request is then passed on to relevant people. After the job is completed, users enter feedback on the quality of service that they received.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here