Touch DDB wins Organix and charity group accounts

organix1Touch DDB is understood to have won the integrated accounts for Organix, the baby food brand, and charity consortium, Remember a Charity.

The agency won the £4m Remember a Charity account following a pitch against a number of agencies, thought to include The Hub, Cascade and Kitcatt Nohr Alexander Shaw, although it is understood the latter pulled out in the final stages.

Touch DDB will create a campaign to raise awareness of the consortium, which encourages people to leave a donation to charity in their will.

Meanwhile, it has also won the account for Organix. It is not clear if the agency pitched for the business but it is understood that it is the first time the company has appointed a retained agency.

It is thought that the agency was appointed both to drive awareness of the brand and increase market share.

Organix was founded in 1992 and makes a range of organic food products aimed at babies, toddlers and young children. Its products include savoury snacks, biscuits, cereal bars, dried fruit mini boxes, fruit bars and desserts. This year it launched a new line called Organix Savoury Pots.

Touch DDB was launched earlier this year after DDB London disbanded its joint venture with WWAV Rapp Collins and relaunched it as integrated agency (MW January 30).

Prior to the change, DDB WWAV Rapp Collins had been launched two years ago by Jonathan Goulding, now managing director of Touch DDB.

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