Samsung campaign promotes iPhone rival

Samsung is launching a £4m marketing campaign to support the release of its new touchscreen mobile phone, Omnia. The campaign, which begins on Monday (September 8), has been developed to target consumers as they go about their daily routines.

Out-of-home activity will include interactive ads outside train stations, on the London Underground, at selected bus stops and in all UK airports. There will also be print ads placed in daily newspapers as well as consumer and trade press.

A three-day consumer event will take place at Canary Wharf in London, starting on September 8, demonstrating how the new touchscreen mobile works.

Samsung says Omnia has been designed to compete head-to-head with the Apple iPhone. The handset’s key features includes a five mega-pixel camera, Microsoft Office applications, a 3.2 inch LCD screen and GPS including geo-tagging capabilities.