MTV Networks International has announced Dell as one of three principal pan-European sponsors for the 2008 MTV Europe Music Awards. The computer hardware company joins Esprit and Sony Ericsson in the line-up.
The partnership will encompass integrated activity across the awards platform both on-air and online. Dell will also be featured on all promotional activity including billboards and an awards microsite in the run up to the awards ceremony.
Last year, the MTV Europe Music Awards was broadcast on 19 channels across Europe. It claims to have reached a total audience of over 30 million in the US, Asia and Europe, while its microsite saw viewing figures rise 35% year on year.
This is Dell’s first pan-European sponsorship of the awards, which is due to be hosted on November 6 at Liverpool Echo Arena.
David Clifton, director of consumer marketing Dell Europe, says: “Dell’s sponsorship of the 2008 MTV Europe Music Awards represents all that is important in pop culture today – video, music and technology.”