Samsung Cameras has expanded its marketing team with the creation of four new roles. The development forms part of the company’s renewed focus on its marketing strategy.
As part of the new appointments, James Loader has moved from Canon and joined as product marketing executive charged with helping driving its range of compact digital cameras.
Alex Glanvill has been appointed as marketing executive and joins from Billington Cartmell.
Cari Bibb has joined as retail marketing consultant, providing further support to Samsung’s current retailer initiatives.
Bibb, along with the rest of the expanding marketing team, are part of an increased marketing focus for Samsung Cameras, which this year launched a new multi million pound advertising and marketing campaign.
The growing team will also be supported by Laura Prior in her role as marketing assistant.
Juan Ramlill, marketing manager of Samsung Cameras, says the new hires come as a result of significant growth experienced by the company.
“Our increased commitment to marketing is part of our vision to grow Samsung’s strong market-leading position into 2009 and beyond,” Ramlill says.