Vodafone and Facebook in text message tie-up

Vodafone UK is today (September 8) launching a pilot service that will enable Facebook users in the UK to send text messages from their profile page to friends. The service will also be extended to include picture messages later this month.

The Vodafone Connect to Friends application will allow any Facebook user based in the UK to send text messages from their profiles at a cost of 10p per text. Vodafone will provide 25 free text credits to get customers started.

Users will then have to buy messaging credits via the online payment system Pay4it.

Pieter Knook, Vodafone Group internet services director, says: “With more than 20 million social network users the UK alone it is the perfect market in which to test a Vodafone service that allows all mobile users to send texts and picture messages via the Facebook experience.”

The service has been created in partnership with the Value Creation Centre, a Vodafone joint innovation initiative with IBM, and the Vodafone Internet Services division at Vodafone UK.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here