Adidas has committed £1m to the development of a new sporting venue in each of the five London boroughs hosting London 2012. The adiZones are part of the sports brand’s £100m investment in the London 2012 Olympic and Paralympic Games as offical sportswear brand.
The first adiZone will open in Tower Hamlets today (september 11), with locations in the remaining four host Boroughs – Greenwich, Hackney, Newham and Waltham Forest – due to open in the coming months.
The permenant installations will be free for the community to use as part of adidas’s pledge to create a legacy from the London 2012 Games.
Each site has been inspired by the many sports of the olympic and paralympic games, including basketball, football and tennis areas, a climbing wall, an outdoor gym and an open area to encourage dance, aerobics and gymnastics
Nick Craggs, director of marketing for adidas, says: “The adiZones in the five Host Boroughs are an initial step towards creating a real legacy and demonstrating the adidas commitment post the Beijing Olympic and Paralympic Games. It is important that free sporting facilities are made available and accessibility if we are truly going to get the nation participating in sport.”