FT Weekend has signed up to become the official media partner of Jazz FM when the radio station relaunches on October 6.
The sponsorship deal will see the publisher step in as the naming rights sponsor of the Jazz FT Weekend Breakfast Show presented by Tom Dudley.
The newly launched Jazz FM website will also feature a microsite for the breakfast show, providing FT Weekend content and podcasts, together with a link to the Financial Times website, FT.com. There will also be FT Weekend-branded financial advice segments, while the newspaper will be promoted on air throughout the week.
Jazz FM is being licensed by Guardian Media Group to Local Radio Company and will be relaunched regionally on