Living TV is launching a brand campaign ahead of its new autumn season as it gets ready to launch a series of new shows, including the new series of Grey’s Anatomy, Dirty Dancing season two, America’s Next Top Model and Lipstick Jungle.
It will also host an online microsite to celebrate the launch of Lipstick Jungle and the new series of America’s Next Top Model.
Living will have wraps of TheLondonPaper and London Lite on the premiere date for the two shows. Metro newspaper will publish integrated/break-out ads in the Guilty Pleasures section and bookends in the TV pages. Heat Magazine will publish a faux front, flip cover over two consecutive weeks featuring all the Living shows.
Online activity will feature video content from America’s Next Top Model, running across Handbag, MSN, Cosmopolitan and Heatworld. Media planning and buying is through Manning Gottlieb OMD.