SABMiller appoints global brand director

SABMiller has promoted its European marketing director Chris Taylor to the new position of group international brand director. He will be responsible for the brewer’s brand portfolio including Peroni Nastro Azzurro, Pilsner Urquell and Grolsch.

Taylor, who will report to marketing director Nick Fell, was international brand director for Peroni since its launch three years ago and oversaw the subsequent roll out in 15 markets around the world.

Fell says: “The appointment of Chris Taylor to this newly created role will ensure closer coordination across our international brands in the global marketplace and more effective sharing of best practice and systems.

“With the recent acquisition of Grolsch, our international portfolio is ideally positioned to increase SABMiller’s market share in the fastest growing segment of the global beer market.”

SABMiller has also promoted Pam Powell, international business development director responsible for premium brands, to the new position of group marketing strategy and innovation director. In her new role, Powell will be responsible for focusing on innovation and commercial strategy.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here