Scottish Rugby launches tourism campaign

Scottish Rugby is launching a series of films comparing Scotland’s landscapes to the national team. The campaign, We are Scotland, has been created by north east agency Cravens.

It aims to attract tourists to Scotland by showing films of different parts of the country narrated by members of the rugby team and will be supported by a poster campaign.

The films aim to demonstrate how Scotland’s landscape, and elements such as water and the wind, define the attributes of both the national team and the nation.

The first film breaks this week and is based around the subject of “granite”, ahead of the Bank of Scotland Corporate Autumn Tests rugby event.

Scotland will play the first match against Canada in Aberdeen, the city known as the Granite City. The films will be available through the website

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here