Sony Ericsson launches music download service

Handset maker Sony Ericsson is going head to head with rival Nokia, with the launch of a music download service. It will take on Nokia’s recently launched Comes with Music offering and will launch in October.

The PlayNowPlus service is currently being trialled in Sweden and Sony Ericsson plans to launch it through high-end devices such as its W980.

The move is an extension to Sony Ericsson’s PlayNow service, which allows consumers to download music for 99p per track.

The handset maker is currently attempting to attract music labels, but it already signed a deal with Sony Corporation sister company, Sony BMG.

Nokia’s Comes With Music unlimited download service launched at the start of this month. Carphone Warehouse will exclusively sell its Nokia 5310 XpressMusic pre-pay edition until December 31 this year. The handset maker is also announcing further details about its service in October this year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here