Red Brick Road has lost the £10m Sky Networks advertising business to Brothers & Sisters, which already handles advertising for Sky Sports. The move sees RBR lose its place on BSkyB advertising roster after just over a year.
It is thought that Brothers & Sisters, which is a breakaway from the satellite broadcaster’s in-house agency Sky Creative, won the account without a pitch. The agency recently worked with Sky Creative to develop a relaunch campaign for Sky One and it is understood that the success of the work led to the decision to move the network account (MW August 7).
RBR was appointed to handle Sky Networks’ advertising in July last year following a three-way pitch against Bartle Bogle Hegarty and WCRS, incumbent on the £100m Sky corporate and consumer account.
The business includes advertising for the Sky One, Sky Two, Sky Three, Sky News, Sky Movies, Sky Travel, Sky Arts and Sky Box Office brands.
RBR was appointed in a pitch overseen by Alex Lewis, Sky Networks director of marketing and communications, as part of an initiative to use the channels to drive subscriptions. Beattie McGuinness Bungay, which previously handled some of the broadcaster’s business, did not repitch.
Brothers & Sisters has worked on Sky Sports’ campaigns for more than two years and has developed work for the Sky Bet brand. It also created a series of idents for The Sun’s sponsorship of Sky Sports flagship breakfast programme and an ad campaign to support the deal.
Last week, Sky announced it had appointed former Boots marketing director Andy Brent as group brand marketing director (MW September 11).