Expedia reviews 8m integrated ad account

Expedia, the travel portal website, is reviewing its 8m integrated advertising account. It is understood that a decision is due imminently.

Expedia, the travel portal website, is reviewing its £8m integrated advertising account. It is understood that a decision is due imminently.

The travel brand currently works with direct marketing agency Meteorite and it is understood that the agency is repitching for the full account. It is not clear which other agencies are involved, but it is understood that TBWA Paris was knocked out at an earlier stage. It is also not clear if it affects relationship with experiential agency Cake.

Expedia previously worked with DFGW (now Freud Communications) but they parted company at the start of the year after the brand decided to focus on more targeted campaigns instead of brand work. The agency is not involved in the pitch. 

Earlier this year, the travel company restructured its marketing team following the departure of Patrik Oqvist, marketing director for Expedia-owned website Hotels.com across Europe, Middle East and Africa.

It has since scrapped the standalone Hotels.com role and promoted Matt Walls, who previously head of marketing on Hotels.com and Expedia, to marketing chief across both online and offline marketing for both Expedia and Hotels.com (MW July 24).

Expedia Incorporated, the portal’s parent company, also owns hotwire.com, Tripadvisor and a range of US-based and international businesses. It is the world’s largest travel agency.

Expedia and Meteorite declined to comment. 

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here