ITV to review commercial structure

ITV is overhauling its commercial structure for the second time in two years following a review by the Boston Consulting Group. The changes will see ITV Customer Relations rebranded as ITV Commercial and around 25 redundancies from the 500-strong team.

The review has been overseen by managing director of commercial and brand Rupert Howell (pictured), who retains his title and role. Director of customer relations Gary Digby will also retain his role but will now become commercial sales director.

The broadcaster is creating eight agency-focused teams and a creative solutions division. In each team there will be specialists in trading, sponsorship, interactive and online sales.

The creative solutions team will be based on the existing planning team, headed by Simon Orpin, which was created when ITV Sales became ITV Customer Relations in October 2006.

The restructure is expected to be implemented in November, ready for the trading season, and following a six-week consultation with staff.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here