MTV UK is reviewing its £1m UK media planning and buying account, which has been held by Equinox for eight years. The move is understood to come ahead of an increase in marketing activity across the broadcaster’s 10 TV channels and website.
The review is being handled by the AAR and the formal pitch process will begin in November. It is being overseen by Kerry Taylor, vice-president of marketing, creative and consumer press at MTV.
The review comes as MTV increases its marketing spend for flagship channel MTV One, and shows including Totally Jodie Marsh and Crazy in Love, the fly on the wall documentary on Kerry Katona.
The Viacom-owned music broadcaster is also investing in its online and mobile properties. Advertising for the broadcaster is created in-house and not affected by the review.