DEFRA drafts Shane Meadows to star in new campaign

defraThe Department for Environment, Food and Rural Affairs, (DEFRA) has drafted in British filmmaker Shane Meadows to create a TV campaign encouraging consumers to be more energy efficient. The move follows the unveiling last week of a £1bn Government package to help cut energy bills.

The ads, airing from today (September 17), will form part of DEFRA’s ongoing “Act on CO2” campaign which launched last year.

The executions have been created in conjunction with Abbott Mead Vickers.BBDO. It focuses on a father trying to galvanise everyone in his family reduce their energy use, thereby cutting down bills and CO2 emission.

Statistics from the ACT ON CO2 advice line reveal that since the announcement of the new Government package phone calls have more than quadrupled, with people seeking information on how to take up the offers.

Environment Secretary Hilary Benn says: “Last week we set out assistance to help people cut their energy bills permanently. We now need to do all we can to ensure they take up this help. This advert is part of that drive.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here