Avis picks European boss to lead UK growth

Avis UK, the car hire company, has appointed Josi Kytle as head of marketing. She replaces Xavier Vallee who has left to take up a role as head of direct marketing for Avis Europe.

Kytle, who was previously Avis Europe’s brand and marketing communications manager, moves to her new role immediately.

At Avis Europe, she was responsible for developing the company’s pan-European marketing campaigns, and launched the speed-of-service guarantee – the Avis Preferred 3 Minute Promise – across Europe.

She also implemented new brand and communications guidelines across the corporate and licensee network.

Avis UK commercial director Daniel McCarthy says Kytle has helped shape Avis’s European marketing strategy over the past few years, and it is hoped that she can do the same in the UK.

Kytle says that she feels she can help to grow the UK business, despite the current economic troubles that are affecting the travel industry.

She adds: “Although the travel industry is facing difficult times, it is in times like these that smart businesses win share, drive customer loyalty and long-term engagement.”

Kytle has also previously worked for British Airways in several high-profile marketing roles both in London and her native New York.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here