Digitas wins 10m Nissan Euro digital ad account

Nissan has appointed Digitas to handle its 10m pan-European digital advert-ising business. The Publicis Groupe-owned agency won the account following a three-way pitch against Tequila and incumbent Joshua G2.

Nissan has appointed Digitas to handle its £10m pan-European digital advert-ising business. The Publicis Groupe-owned agency won the account following a three-way pitch against Tequila and incumbent Joshua G2.

It is understood that the appointment is part of a new approach to digital advertising for the car marque. The agency will work with sister agency Business Interactif as a team under the name Digital Nissan Agency.

A Nissan spokesperson says the digital deal covers 25 countries and the agencies will take over the business from the end of October.

Alan Rutherford, chief executive at Digitas, says: “We will be taking responsibility for all future digital advertising of the Nissan brand across Europe and will maintain the websites for each European country where Nissan is sold.”

Meanwhile, Nissan has unveiled a European digital campaign for its premium Infiniti car brand.

The campaign, created by Digital Tullo Marshall Warren (TMW), will break later this month in 19 countries, with a particular focus on the UK, France and Germany.

The agency, which also handled Nissan’s direct marketing account, has created the European website for Infiniti and launched an internet based “reservation list”.

The first European Infiniti showrooms will open their doors in nine countries. Infiniti says it is still in negotiations in the UK to find an approved reseller, but showrooms will open in France, Spain, Belgium and Italy from next month.

Renault-Nissan is currently reviewing its £500m plus international media agency arrangements, and is looking to consolidate media for the two car brands for the first time (MW.co.uk, May 28).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here