Rapp Collins Worldwide rebrands as Rapp

Omnicom has rebranded its direct marketing agency network Rapp Collins Worldwide as Rapp. It will see the loss of the WWAV Rapp Collins name in the UK.

The change, which has been mooted for some time, has been made in a bid to create a more consistent brand image across the network.

The rebrand will see the end of the WWAV brand, which was launched in 1981. The agency was started by Chris Albert, John Watson and Rinalda Ward, who were all previously at Trenear-Harvey Bird & Watson.

Watson Ward Albert Varndell (WWAV) was formed and launched offices in cities including London, Edinburgh and Bristol. During the Eighties, it was considered to be a leading direct marketing agency. It merged with Rapp Collins in 1994.

The founders have since left the agency. Watson started his own DM agency in 2002 called Watson Phillips Norman. Albert passed away in April this year after losing his battle with cancer.

In the UK today, Rapp’s clients include Procter & Gamble, Cancer Research UK, Sony, Air France, Barclays, Somerfield and Legal & General.

Last year the agency won nine pieces of business, including AIG’s £10m direct account, the £8m Viagra account, Strongbow and Apple.

However, it lost British Gas, one of its biggest clients to OgilvyOne, after 13 years.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here