Souk retains Flybe advertising brief

Flybe has reappointed Souk Communications to its advertising account after a six-way pitch, which included M&C Saatchi. It comes as the short-haul airline boosts its advertising spend from £7m to £10m for the next year.

The agency, which has handled the account for ten years, has now been brief-ed to create an advertising campaign that aims to maintain existing customers while attracting business flyers to the airline.

The agency will use a “testimonial route of marketing” for the brand with genuine Flybe customers in the campaign. The ads, which will break in September,will be rolled out across print and digital.

Simon Lilley, Flybe marketing director, says: “We will be spending about £1.5m on the campaign across national and regional press, outdoor and digital channels over the next six months.”

Flybe recently announced record pre-tax profits of £35.4m for the year ending March 31. This result was well above the £20m it recorded in the last 12 months. The budget airline also reported a rise of 46% in turnover to £535.9m.

Starcom Mediavest handles the airline’s media planning and buying and it was unaffected by the review.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here