Visa brand management head quits company

Joe Clift, Visa Europe head of brand management, has left the payments company after four years. It is not known if Clift, also a senior vice-president, has a job to go to.

A Visa spokesman says a replacement has yet to be made and Clift’s role is being split among a number of senior marketing executives. It is thought that head of marketing Mariano Dima will lead the recruitment process.

It is thought that Clift timed his departure to coincide with the end of its activity around the Olympics. The brand is a global sponsor of the games.

Clift joined Visa in 2004 as head of brand management, with responsibilities including advertising and agency relations. Prior to joining Visa he spent six years at internet and telecoms provider MCI WorldCom, rising to marketing communications director for Europe, Middle East and Asia. He also spent 15 years at WPP-owned Ogilvy & Mather, and Bassat, O&M’s agency in Madrid.

Under Clift’s tenure, Visa has launched the “Love every day” campaign, which was scrapped after two years in favour of “Life flows better with Visa” ( March 20). Both were created by Saatchi & Saatchi London.

Earlier this week, TBWA/Worldwide was appointed to handle Visa’s $600m advertising business globally outside of Europe. TBWA/Chiat/Day had already held the brand’s US account since 2005.

Visa Europe, a separate organisation to Visa which licenses its brand in the region, says its relationship with Saatchi & Saatchi remains unaffected.

Visa Europe conducted a review of its media planning and buying arrangements across Europe earlier this year, reappointing Mediaedge:cia.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here