Space wins Devon tourism brief

Destination Devon, the tourism body for the seaside county, has appointed integrated marketing agency Space to create a campaign to encourage more people to visit the region.

The agency hopes to encourage more tourists to the area by using “passionate locals” in its ads. Space says it is currently searching for people represent the county as brand ambassadors for tourism.

It will shortlist suitable candidates, who will then go head-to-head in a bid to generate interest in the campaign. The overall winner who generates the most “media value” for Devon at the end of the campaign will be awarded a cash prize.

Nicola Poultney, marketing manager at Destination Devon, says: “While Devon is obviously well known as a summer holiday destination, we need to drive awareness of the vast amount the county has to offer from luxurious and relaxing breaks to bracing activity holidays to suit every taste, at any time of year.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here