Nokia is launching what it claims it the first TV channel dedicated to providing mobile content. Capsule N96 launches today (September 22) and will offer a range of programming from culture to motoring shows.
Users will be able to download “mobisodes” of shows including Cabin Fever, a show focusing on cars presented by Fifth Gear’s Jonny Smith, fashion show Portfolio, and Byte-Wize, a technology and gadgets programme. Each show will be just 96 seconds long.
The six shows will run to the end of November but the channel will be rolled-out more widely if it proves successful.
The channel is part of the support campaign for the launch of the N96 model in the UK and it is aimed at a new generation of time poor “content grazing” consumers.
Nokia UK managing director, Simon Ainslie, says the move reflects the “dynamic nature” of the handset maker’s N96 model and its users.