Nokia launches dedicated TV channel for N96

Nokia is launching what it claims it the first TV channel dedicated to providing mobile content. Capsule N96 launches today (September 22) and will offer a range of programming from culture to motoring shows.

Users will be able to download “mobisodes” of shows including Cabin Fever, a show focusing on cars presented by Fifth Gear’s Jonny Smith, fashion show Portfolio, and Byte-Wize, a technology and gadgets programme. Each show will be just 96 seconds long.

The six shows will run to the end of November but the channel will be rolled-out more widely if it proves successful.

The channel is part of the support campaign for the launch of the N96 model in the UK and it is aimed at a new generation of time poor “content grazing” consumers.

Nokia UK managing director, Simon Ainslie, says the move reflects the “dynamic nature” of the handset maker’s N96 model and its users.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here