Adam and Eve win USwitch 6m advertising account

Price comparison site USwitch has appointed Adam & Eve to handle its 6m advertising account after a pitch against undisclosed agencies. Incumbent agency Miles Calcraft Briginshaw Duffy resigned the account earlier this year.

Price comparison site USwitch has appointed Adam & Eve to handle its £6m advertising account after a pitch against undisclosed agencies. Incumbent agency Miles Calcraft Briginshaw Duffy resigned the account earlier this year.

The price comparison site is now reviewing its gospel choir and the U Gotta Switch strapline.

USwitch marketing director Steve Weller, says the company will be “slightly repositioning” by focusing on “what works well online” and is “in two minds” about keeping the choir.

MCBD created the gospel themed ads for the company and the strapline after winning the business in 2006 (MW April 27). The ads aimed to drive awareness of the brand and its specific switching products, such as utilities and financial services. The campaign, which launched in December 2006, featured members of the choir popping up in unusual places in a quest to convince consumers to consider switching.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here