Bauer Media has appointed AdGent 007 to handle the international ad sales across its portfolio of lifestyle websites. It will work with both with agencies and directly with brands.
AdGent 007’s model aims to ensure that readers living abroad always see ads that are relevant to them contextually and geographically. The agreement will include key Bauer websites such as FHM, Empire and Kerrang.
Cameron Yuill, chief executive and founder at AdGent 007, says: “We are helping publishers like Bauer unlock the value of the international reach of their websites.”
Andrea Kilbourne, head of digital at Bauer Media, adds: “With AdGent 007’s global reach we believe we can now maximise the commercial potential of these audiences.”