Facebook launches “anti-social networking” application

A new “anti-social networking” application has been launched on Facebook that will allow users to cheat at Scrabble and insult friends. It has been launched to promote the film, How to Lose Friends and Alienate People.

The application allows users to act like lead character Sidney Young, a journalist from the UK who goes to work in the US and becomes renowned for his bad manners and vulgar pranks. He is played by actor Simon Pegg.

Users can insult friends, deface profile pictures, tell people you intend to remove them, cheat at scrabble, give gifts such as I hate You balloons and add friend to a “crap friends” list.

Dan Light, head of interactive at PPC, says: “With the application, we’ve tried to envisage how the film’s protagonist, Sidney Young, would use Facebook – insulting the false friends he encounters and mocking the way the masses use Facebook, but also provide an engaging application for anyone to enjoy.”

The application is now live at http://apps.facebook.com/antisocialnetworking/index.php and the movie is released in UK cinemas from October 3.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here