The Telegraph Media Group has unveiled the next stage of its website redesign with the relaunch of its finance channel. The development is being supported by an ad campaign created by Adam & Eve and Amp.
The finance section will now integrate business and personal finance into one channel and contain news, comment and advice on all financial matters.
The section has also been redesigned to provide users with easier navigation, better accessibility and allow for contextually relevant data to be embedded in articles.
In addition, TMG has created a financial iPhone application, a widget for social media sites to display the latest financial news from Telegraph.co.uk and a new tool offering share and market tips.
To support the latest changes, TMG is launching an ad campaign that will break tomorrow (September 24). It will include ads in The Daily Telegraph and The Sunday Telegraph as well as on its own site and external websites. There will also be digital outdoor ads in London and a trade marketing campaign.
The ads will feature the new strapline: “The new Telegraph Finance channel – exceptional events demand exceptional coverage.”
The latest developments follow the redesign of Telegraph.co.uk’s homepage, news, sport and travel sections in July.