The Environment Agency launches flood awareness campaign

The Environment Agency is launching a campaign to warn people who live in northern towns and cities, such as Manchester and Blackpool, about the dangers of flooding. The campaign will launch tomorrow (September 25).

The “flood awareness” campaign was created by Vivid and will be led by outdoor ads using JCDecaux sites. It will run on phone boxes and 48-sheet posters. It will also be supported by regional and local radio ads, door drops and experiential activity.

The campaign will run in locations such as Blackpool, Rochdale, Southport, Manchester, Whitehaven, Lancaster and Carlise. The ads are intended to portray the importance of making a call to Floodline before actual flooding occurs.

The Environment Agency, which owns Floodline, says that around five million people in the UK are at risk of flooding. The campaign will be initially weighted towards the northwest of the country, where areas are at most risk of flooding.