Yahoo! and AOL re-enter merger talks

Yahoo! has re-entered into discussions with AOL and its US owner Time Warner about a possible merger between the two companies. The development follows Microsoft’s failed attempt to acquire Yahoo! earlier this year.

Talks were held between Yahoo! and AOL late last year but had since broken down. Yahoo!’s new board has now agreed to re-consider AOL’s offer.

Time Warner chief executive Jeff Bewkes says the company is looking carefully at the future of AOL, and how it can improve its positioning as a leading internet service.

Last year’s merger talks between AOL and Yahoo! was valued at £5bn, but it failed to materialise due to differences over price.

In August, it was announced that Microsoft would acquire online survey company Greenfield Online for $486m (£265.8m). The deal included its popular European shopping comparison site Ciao. It was Microsoft’s first acquisition since its failure to buy Yahoo!

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here