Bebo, the global social network, has signed up Apple iTunes and Pot Noodle as the first in a series of brand partnerships for its new documentary, Meet the Freshers.
The show, which launched last week, is also sponsored by student website The Student Room and Itchy City, the travel guide publishers, and Bebo is currently finalising product placement deals with other brands.
Bebo says that brand collaborations will be “creatively developed” to enhance the series and contribute to the interactive Bebo user experience. Each brand will have a Bebo profile page that will include competitions, and there will also be extracts from Itchy city guides and a link to The Student Room.
Users will also receive 15 free tracks from iTunes if they become a fan of Meet the Freshers on Bebo.
Mark Charkin, vice-president of sales at Bebo, says that brands are increasingly looking for new ways to get involved in online, and to engage consumers innew ways.
Bebo says that Meet The Freshers will attempt to “find out whether freshers are studying hard; eating fine cuisine or scrounging junk food; what mad, crazy, illegal stuff they get up to; and whether late-night, booze-fuelled parties really do happen.”