ITV Global Entertainment expands brand division

ITV Global Entertainment has created four new roles in its commercial brand division. The move is part of its push to increase the size of the business in the UK and around the world.

Corine Pouvreau-Miles has been appointed director for promotions and new business. She will be responsible for identifying promotional opportunities across the group’s key brands. She was previously a promotional manager at Source in the UK.

Mara Gardner has been brought in as director for product and brand development. She has joined from Resonate Media & Entertainment in New York.

Aysha Kidwai has moved into the role of director for merchandising and licensing. She was formerly commercial director at retail and design consultancy Watermelon.

All three roles will be based in the UK.

In addition, ITV Global Entertainment has appointed Marina Lum-Kang as senior vice-president of brand extensions and integrated marketing. She will be based in Los Angeles and oversee new business development and promotional activity in the US, Canada and Latin America.

All four will report to Gustavo Antonioni, the commercial brand director for the group.

ITV Global Entertainment is the international arm for ITV’s distribution, TV, publishing, home entertainment, consumer products and international networks businesses.

Key brands in its portfolio include Coronation Street, Emmerdale, Britannia High, Hell’s Kitchen, Dancing on Ice and I’m A Celebrity… Get Me Out of Here!

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