Times Online has posted the biggest increase during the month of August, while Telegraph.co.uk has seen the biggest leap year on year, according to the latest ABCe figures. However, Guardian.co.uk has strengthen its lead for the third month in a row.
Guardian News & Media’s Guardian.co.uk attracted 23 million unique users, rising 12.07% compared to the previous month, while also rising 46% year on year. It also remained the leader among UK audiences.
Telegraph Media Group’s Telegraph.co.uk strengthened its position behind Guardian.co.uk attracting over 22 million unique users. It recorded the biggest year on year increase with a 125.78% rise.
Its success comes as it continues to roll out changes on its site, including the launch this week of a new finance section, which is being supported by an ad campaign created by Adam & Eve and Amp.
News International’s Times Online has pushed ahead of Associated Newspapers’ Mail Online. The former has attracted 19.69 million unique users for the month, recording a 20% month on month rise and a 92% year on year increase.
Among UK users, the Guardian.co.uk and Times Online and the Mirror Group Digital all recorded growth.