Times to work with Wall Street Journal

Times Media is understood to be planning to win advertising revenue from the Financial Times, by working with News Corporation sister title The Wall Street Journal to offer global advertising opportunities.

The plan, understood to still be in discussion stages, would see the two titles work together to attract advertisers interested in booking global or regional press campaigns. It is not known if the tie-up would include websites.

The WSJ publishes US, Asian and European editions. Similarly, the FT is available in the UK, Americas, Europe and Asia.

Last week, WSJ.com was relaunched to include a new layout, different content and the introduction of a video player and interactive graphics. The changes have also led to the addition of new advertising inventory.

According to research by BBS, which is widely used by newspaper publishers, The Times and The Sunday Times and their websites reach 42% of business people in the UK. The Financial Times and FT.com reach 19%. The report also claims that Times Media reaches 81% more board directors than the FT and FT.com.

News International was not available for comment as Marketing Week went to press.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here