Macmillan, the cancer support charity, is launching a campaign to raise awareness of its services and how to access them. The two-month campaign launches on October 1.
The charity has concentrated on issues of isolation and financial hardship – two of the problems it says people living with cancer face – and it hopes to recruit 17,500 new supporters from the campaign.
The TV campaign, which has been created by ad agency Arthur, has a series of execution using everyday objects, such as a football and a clock with the word “cancer” written on them. The final execution reads: “With Macmillan’s support, things can – and do – get better. Some days it’s not all about cancer, it’s about life.”
The campaign will launch with a TV ad and uses “live action”, rather than Macmillan’s trademark silhouettes. It will be supported by ads across press and outdoor. A direct marketing campaign will launch on October 13.