Ferrero to sponsor Desperate Housewives

Ferrero is to sponsor the forthcoming series of US drama Desperate Housewives. The confectioner says it will use the Channel 4 series to promote both its boxed chocolate range and snack bar, Kinder Bueno.

Pre-Christmas episodes of the hit show will carry idents featuring the Ferrero boxed range, which includes Ferrero Rondnoir, Ferrero Collection, Ferrero Raffaello and the company’s flagship product, Ferrero Rocher.

The idents, created by WCRS, are designed to work as “moving postcards” and are intended to impart an air of mystery and intrigue. The idents use the strapline “Discover Something Special”.

Following this, the 2009 episodes, which will air after a mid-season break, will carry idents for Kinder Bueno, the Ferrero snack bar aimed at women.

Ferrero recently introduced a white chocolate version of its Kinder Bueno bar in the UK. The company is currently running a £1.5m marketing push to support the launch. It is thought Ferrero is looking to retain market share following the huge marketing push Nestle Rowntree is putting behind the launch of Kit Kat Senses, which is backed by a campaign starring pop group Girls Aloud (MW March 13).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here