Jordans relaunches muesli range

Natural food company Jordans is relaunching its muesli range, focusing on taste and the sustainable sourcing of its ingredients. The relaunch is being supported by an ad campaign created by VCCP.

The agency has created press and poster ads which will run from today (September 29). It will also support the launch of new packaging and upgraded products for the Jordans muesli range, which will be available in stores from next week.

Jordans says the relaunch aims to “highlight the delicious natural taste of Jordans and the company’s commitment to sourcing and growing all its cereals in a natural and sustainable way from British farms”.

The ads will also feature the strapline “Jordans. We know our food”. Media planning and buying was handled by Media Planning Group.

Dale Gall, managing partner at VCCP says: “Jordans has an incredible level of personal care at every stage; from the field the cereal is grown in, the farmer who grows it and the minimal ways in which they process it – they do all they can to ensure they keep the natural taste. This campaign attempts to reflect this care and knowledge for food in a modern, yet Jordans way.”

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