Ryvita launches new ads featuring Fern Britton

Ryvita is launching a 2m TV campaign featuring Fern Britton, to promote its new product Ryvita Limbos. The company will aim to take on Walkers Crisps by showcasing Ryvita Limbos’ nutritional benefits.

Ryvita is launching a £2m TV campaign featuring Fern Britton, to promote its new product Ryvita Limbos. The company will aim to take on Walkers Crisps by showcasing Ryvita Limbos’ nutritional benefits.

The ads, created by Mortimer Whittaker O’Sullivan, features a race between Ryvita Limbos and its unhealthy competitors. It shows the new product winning the race and focuses on the fact that it contains “90% less fat than regular crisps”.

It will also make a comparison between Limbos’ “baked and not fried and only 3% fat” positioning, against Walkers’ Cheese & Onion crisps which contains 33% fat and its variant Walkers Sunbites, which similarly contains 22% fat.

The TV ads will run for four weeks starting October 1. TV presenter Britton has long been Ryvita’s brand ambassador for its other brands such as Ryvita Minis, Ryvita Crispbread and Ryvita Goodness Bars.

The new products are available in flavours such as Cheese & Onion, Salt & Vinegar and Smokey Bacon in both singles and multi-packs.

ZenithOptimedia is the media planning and buying agency for the company.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here