Championing women’s sites
Marketing WeekWomen make up nearly half of all internet users, and they rate online as the most important medium because it makes their lives easier. But there is a clear generation gap in relation to social networking
Women make up nearly half of all internet users, and they rate online as the most important medium because it makes their lives easier. But there is a clear generation gap in relation to social networking
Simon Carter, executive director of marketing at Thomas Cook Group, has left the travel operator. It is not known if he has a new job to go to. Carter was promoted to the board-level role from marketing director of Thomas Cook in June 2007, after the company’s merger with MyTravel. Since his promotion, Carter has […]
The World Wildlife Fund (WWF) is launching an integrated autumn campaign to raise awareness of the charity’s wild-animal adoption programmes. The campaign, created by Kitcatt Nohr Alexander Shaw and media planning agency Trinity Communications, will see ads showing footage of animals in the wild being broadcast during daytime programming on digital channels ITV2, ITV3, Cartoon […]
Camden is launching an advertising drive in a bid to develop and establish the district as the heart of London’s creative business sector. Camden Town Unlimited, the Business Improvement District (BID) company behind developing the strategy, has appointed Watermill London to create an outdoor and tactical press campaign, and digital agency Delete to develop its […]
The Advertising Standards Authority has banned a Barclaycard TV ad promoting gadget insurance because it implies that it covers all gadgets rather than being limited to three. The ad, created by Bartle Bogle Hegarty, features Green Wing stars Stephen Mangan and Julian Rhind-Tutt in a comedy situation at a motel. Rhind-Tutt’s character enters a motel […]
ITV is restructuring its viewer marketing department in a move that will see up to a fifth of the team made redundant. The move is part of a review by Boston Consulting Group, which has already led to a restructure of ITV’s sales operation. It is understood that the viewer marketing team has been asked […]
Australian feminine hygiene company Millie & More is launching its range of premium products in the UK next month. The Moxiebrand will be launched in Superdrug.
Qype UK, the consumer review and social networking site, has appointed former Lastminute.com marketer Sophie MacLaren as its first marketing director. The move comes as the site prepares for its full launch in the UK. MacLaren, who took on the role earlier this month, will report to Qype UK general manager Andrew Hunter. She was […]
Kingfisher, the parent company of home-improvements chain B&Q, defied expectations last week to deliver a rise in first-half profits – a welcome contrast to the long line of dismal retail performers this year in what is being dubbed the “brutal season”.
Budget airline easyJet has promoted brand communications manager Andrew Berks to the new role of head of marketing services. It follows the departure of head of brand marketing Paul Simmons earlier this month (MW September 4). His role has been scrapped and Berks will take on his responsibilities as part of his new role. Berks, […]
The Institute of Sales Promotion is urging brand owners and retailers to push the introduction of new barcode technology to eliminate the industry-wide problem of coupon misredemption. The issue arises when retailers allow consumers to redeem coupons and get a cash discount off their total shopping bill, without policing if the customer has actually purchased […]
Yahoo! is preparing to launch a social-networking application for smart-phone users called oneConnect, following successful previews in the US. The application will allow users to integrate all their contacts from their Yahoo! Address Book and selected social networks onto their smartphone. They will then be able to send instant or SMS messages, post their status, […]
If there was an awards category for the best use of advertising in a feature-length film, the forthcoming James Bond movie Quantum of Solace would be a shoo-in. The Bond franchise has long been known as a cash cow for its producers, not least because of how much it grosses at the box office, but […]
Absolute Radio, the new name for Virgin Radio, has appointed i-Level to its digital advertising account and iCrossing to handle its natural search. The agencies will work alongside Albion, which won the £5m advertising business in June, on the station’s launch campaign. Virgin Radio will rebrand as Absolute Radio on Monday (September 29). Chris Lawson, […]
The RSPCA is undergoing an “informal” review of its advertising agency roster.